Reimagining Health Education with Microsoft
Bachelors in Microsoft Health
Project Name
Bachelors in Microsoft Health
Organization
Microsoft
Role
Program Lead
Timeline
8 months
Skills
Design Research
Design Strategy
Marketing
Project Management
How can we empower sales executives to succeed in the complex and rapidly evolving Health and Life Sciences (HLS) industry?
Team
Academic Leaders
Healthcare Professionals
Sales Executives
Engineers
The Bachelor’s in Microsoft Health (BMH) program is an education initiative designed to bridge knowledge gaps within Microsoft’s HLS sales organization. As a designer and strategist for this program, I led efforts to craft a curriculum that equips sales executives with the technical knowledge, industry insights, and strategic skills needed to build meaningful client partnerships and drive impactful solutions.
Overview
Objective
To design a comprehensive internal education program that addresses critical knowledge gaps among sales executives in Microsoft’s HLS sales organization, ensuring they can navigate the complexities of the healthcare and life sciences industries effectively.
Challenges
Sales executives lacked foundational knowledge of healthcare and life sciences industries, limiting their ability to engage with clients effectively.
There was a need to balance the program’s depth with the time constraints of busy professionals.
Ensuring the curriculum aligned with Microsoft’s strategic priorities and industry demands.
Approach
Conducted stakeholder interviews with HLS sales leaders to identify specific knowledge gaps and skill requirements.
Analyzed the challenges faced by sales executives in client engagements, focusing on industry-specific pain points.
Benchmarked existing internal training programs to identify opportunities for improvement.
Research and Discovery
Sales executives needed a foundational understanding of healthcare workflows, regulatory environments, and technology solutions.
There was a strong demand for actionable knowledge that could be directly applied to client interactions.
Insights and Problem Framing
Curriculum Development
Designed an interactive, modular curriculum focusing on core topics like healthcare regulations, digital transformation in HLS, and Microsoft’s role in the industry.
Integrated case studies and role-playing exercises to simulate real-world client scenarios.
Learning Formats
Delivered content through a mix of live workshops, self-paced online modules, and hands-on projects to accommodate varying schedules.
Included gamified assessments to reinforce learning and track progress.
Industry Relevance
Partnered with subject-matter experts to ensure the content was up-to-date and aligned with current industry trends.
Design Strategy
Piloted the program with a small group of sales executives and refined the content based on their feedback.
Iterated on delivery methods to maximize engagement and retention.
Testing and Iteration
Solution
The BMH Program launched as a comprehensive education initiative tailored to Microsoft’s HLS sales organization.
Key features include:
Industry-Specific Modules
Covering critical topics such as healthcare operations, regulatory landscapes, and emerging technologies.
Practical Applications
Case studies and workshops that simulate real-world client challenges.
Scalable Framework
A flexible learning model that can be adapted to future organizational needs.
Engagement Metrics
Integrated tools to measure participation, progress, and the program’s impact on client engagement outcomes.
Impact
For Sales Executives
Improved confidence and capability in addressing client challenges, resulting in stronger client relationships and more effective sales strategies.
For Microsoft
Enhanced credibility in the HLS sector, fostering deeper trust and partnership with industry clients.
For the Healthcare Industry
A step toward bridging the gap between technology providers and healthcare organizations, ultimately driving innovation and better patient outcomes.
My Reflection
Designing the BMH program was a unique opportunity to merge educational design with industry strategy. By addressing the specific needs of Microsoft’s HLS sales team, the program not only filled critical knowledge gaps but also strengthened Microsoft’s position as a trusted partner in the healthcare and life sciences sectors.