Ventra Vending Machine Redesign for Southwest Communities
Overview
Challenge
Redesign the Ventra vending machine to improve visual communication, inclusivity, and accessibility for the predominantly Hispanic communities in Chicago's southwest neighborhoods.
Solution
A visually coherent vending machine design with bilingual (English and Spanish) labeling and strategically highlighted rider information to meet the needs of older demographics and diverse users.
Objective
Enhance the machine's usability and accessibility for older riders.
Reflect cultural and linguistic inclusivity through bilingual labeling.
Create a visually coherent interface that simplifies navigation and decision-making.
Process
Conducted field observations and user interviews in southwest Chicago to identify pain points, particularly for older and Spanish-speaking users.
Analyzed existing Ventra machine design flaws in visual hierarchy and labeling clarity.
Research
Explored design solutions for bilingual integration without overcrowding the interface.
Conceptualized visual hierarchies to prioritize key rider information.
Ideation
Prototyping
Designed initial wireframes with revised labeling and information layout.
Incorporated visual cues (e.g., icons and color-coded sections) for accessibility.
Shared prototypes with community members for feedback on language clarity, readability, and usability.
Iterated designs based on feedback to improve engagement with older users.
Testing
Final Design
Bilingual Labeling
English and Spanish text to ensure accessibility for Hispanic users.
Improved Visual Hierarchy
Key information (e.g., fare prices, steps to purchase) displayed prominently.
User-Friendly Interface
Clear icons, larger fonts, and a simplified layout to accommodate users with limited technical literacy.
Community-Centered Design
Aesthetic and functional design choices inspired by the cultural and practical needs of the southwest neighborhoods.
Impact
Increased ease of use for older riders and non-English speakers.
Strengthened connection with the cultural identity of the community through thoughtful design.
Positive feedback from user testing participants on the clarity and accessibility of the new interface.
Reflection
This project reinforced the importance of designing for inclusivity and community relevance. By addressing language barriers and prioritizing usability for older demographics, the redesigned Ventra vending machine bridges gaps and fosters accessibility for all users.